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Key Facts Swachh Bharat Mission (SBM): Launched on 2 October 2014. Swachhata Hi Seva (SHS): Observed annually since 2017. SHS 2026: Launched on 17 September 2026. Campaign period: 17 September – 2 October 2026. Theme: “Swachhata Mein Sahbhag; Swachh Bharat, Viksit Bharat.” Approach: Whole of Government + Whole of Society. Main focus: Collective ownership, youth participation, waste management, behavioural change and sustained cleanliness. Swachh Bharat Mission Two major comp