‘Swachhata Hi Seva-2026’ campaign

2 days ago

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Swachh Bharat Mission (SBM): Launched on 2 October 2014.
Swachhata Hi Seva (SHS): Observed annually since 2017.
SHS 2026: Launched on 17 September 2026.
Campaign period: 17 September – 2 October 2026.
Theme: “Swachhata Mein Sahbhag; Swachh Bharat, Viksit Bharat.”
Approach: Whole of Government + Whole of Society.
Main focus: Collective ownership, youth participation, waste management, behavioural change and sustained cleanliness.

Two major components:

SBM-Grameen (SBM-G): Rural sanitation, ODF sustainability, solid & liquid waste management.
SBM-Urban (SBM-U): Urban sanitation, waste management and clean public spaces.

SHS 2026 — Five Core Pillars

Transformation of Cleanliness Target Units (CTUs) & Clean Public Places
- Cleaning and transformation of garbage-vulnerable/neglected locations.
- Covers markets, schools, hospitals, transport hubs, parks and water bodies.
- Public/community toilets assessed using FACES:
  - F – Functional
  - A – Accessible
  - C – Clean
  - E – Eco-friendly
  - S – Safe
Swachh Paathshala – Yuva for Swachhata
- Youth and students as key participants.
- Classes 6–12 to participate in Swachhata Gyan Yatras.
- Focus on sanitation, hygiene, handwashing, menstrual hygiene and water conservation.
SafaiMitra Suraksha Seva Evam Samman Shivirs
- Health services and safety equipment for sanitation workers.
- Welfare linkages for SafaiMitras and their families.
Jan Bhagidari for Swachhata
- Awareness of Solid Waste Management Rules, 2026.
- Four-way source segregation.
- Home composting.
- Campaigns against littering and single-use plastics.
- Rallies, human chains, pledges and collection drives.
Swachhata Se Samriddhi
- Focus on Reduce, Reuse and Recycle.
- Kabaad Se Jugaad: Useful products from discarded materials.
- Kabaad Se Kala: Art from waste.

Source: PIB